Why HABITAT

HABITAT emerged as the result of the logical evolution of an overly rigid market, as was the construction market in Spain. HABITAT was the unavoidable and necessary step that would determine the entrepreneurial development.

If we carefully examine the construction products’ lifecycle in the market, from the moment they are extracted by the manufacturers, like us, to their incorporation within the construction of the houses and buildings, we can appreciate the drastic increase they experience.The path underwent by both, the products and their prices are the following:

Taking into consideration the unjustified increase in the price of the products, it is immediately understandable the need and justification of the existence of HABITAT.

Nevertheless, even if this formula is valid itself for all the reasons already mentioned, given the Spanish market tradition, it is a complicated market. Fortunately, this barrier does not exist in the international market, especially in emerging countries with housing deficit.

That is why HABITAT turns out to be such a competitive advance, for it designs and develops the whole product lifecycle, from end to end, from the extraction of the products to the design, the training of the manpower and the houses’ construction. The lack of intermediaries avoids the rise in the prices and enables an outstanding affordablecost.